bet365 deploys innovative Web 2.0 push technology to stream real-time odds for their new fixed odds, financial betting offering
Selects Diffusion solution from Push Technology to ensure customers always have access to the latest odds.
LONDON, 22th June, 2009 - Push Technology Ltd, the leading supplier of next generation, Web 2.0-enabled push technology, has announced that bet365 has successfully deployed its Diffusion 2.0 enterprise-level push technology to support the introduction of its new fixed odds, financial betting offering. bet365 is one of the world’s leading online gambling groups, and selected Push Technology’s Diffusion technology thanks to its unique ability to stream volatile pricing information securely and in real-time over the Internet to any net-connected device.
bet365 is using the Diffusion solution to stream real-time odds over the Internet for a new financial fixed odds online betting product. Due to the volatility of the price on the underlying financial instruments, bet365 needed a solution that would ensure the end-user always had the latest odds.
"It was essential that we could support the launch of our new fixed odds online financial betting service with a real-time communications infrastructure that would give our customers immediate access to the latest pricing. Having looked at a range of different options, it was clear that only Push Technology’s specialist Diffusion Web 2.0 solution could provide us with the performance and technology leadership we demanded," commented Martin Davies, bet365’s Chief Technology Officer. "Diffusion not only handles the increased volatility of real-time financial pricing, but also gives us the scalability and ease of implementation we needed. Working with Push Technology has also helped us to unlock significant operational savings thanks to improvements in our bandwidth and infrastructure usage."
Diffusion 2.0 is an innovative Web 2.0 push engine that helps organisations with demanding real-time two-way communications requirements - such as online gaming companies, financial institutions, spread betting firms, travel agents and news feed providers - to stream volatile data, efficiently over the Internet to any net connected device. Using Diffusion 2.0 greatly improves the customer user experience by providing real-time, compelling data in a format that requires no browser add-ins or specialist client implementation.
"As a global leader, bet365 clearly understands the importance of providing their customers with real-time access to fixed-odds online pricing, but they also wanted the assurance that comes from working with an enterprise class two-way communications technology that could handle its significant volumes of data efficiently," added Sean Bowen, Push Technology’s Chief Executive Officer. "We’re delighted that bet365 selected our Diffusion Web 2.0 push solution, and especially that their initial implementation experience has exceeded their performance expectations while also delivering impressive cost savings."
About bet365
bet365 is one of the world’s leading online gambling groups with over 2.8 million customers in 140 different countries. The Group employs over 900 people and is the UK’s 16th largest private company. For more information, visit: www.bet365.com
About Push Technology Ltd.
Push Technology is developing and delivering solutions that unlock the power of the next generation, multi-channel, multimedia web experience. Through its innovative Diffusion real-time push engine solution, Push Technology goes beyond earlier generation offerings to open up the potential of a true, two-way secure real-time online channel between an organisation and its audience. Diffusion�s ability to enable enterprise-class solutions - such as two-way real-time audience interaction, and low latency, personalised multimedia and multi-channel information � positions Push Technology as a distinctive technology partner with the ability to take your web applications way beyond Web 2.0. To find out more about Push Technology and our Diffusion offering, please visit: www.pushtechnology.com
For further details, please contact:
Melanie Budden,Push Technology PR Team
Tel: 07974 937970
melanie.budden@therealizationgroup.com
Sean Bowen
Push Technology
info@pushtechnology.com
Tel: 0871 200 2246
