Cases/Examples
Benefits
The Internet has brought many changes to the way many businesses function in generating revenue, none more so than the betting industry. Innovation has moved quickly and resulted in a much more competitive and efficient ‘market’. The betting market today is almost at a point where it is as efficient as the financial sector. Since many of the traditional barriers to entry have been removed, the betting industry has become a crowded market place. The barriers for clients to move supplier are low, hence innovation and technology is key to remaining competitive.
Not only has this resulted in additional channels, booming online market and nascent mobile market, but it has also introduced concepts such as ‘in-running’ betting (betting whilst the events are in progress).
Diffusion will not only ensure you are able to disseminate your data efficiently to current channels from one solution with near zero latency, to enable an effective ‘in-running’ service, but also you can reach all current and future potential revenue and advertising channels.
In the example below we can see how both the ‘Diffusion Internet Message Broker’ and ‘Diffusion Message Broker’ could be implemented to simplify and enhance your technology offering.
We can see how the ‘Diffusion Internet Message Broker’ disseminates all your information to all the possible channels. It also acts, as does the ‘Diffusion Message Broker’, as a common interface to all your applications communicating with your servers, whether this is a client or third party. Hence simplifying your architecture and making the addition of new distribution channels and third parties straightforward.
