E-Trading

Poor performance, costly infrastructure to meet scalability requirements and technology that restricts you from offering cross asset trading solutions are just a few of the problems that you currently face when implementing E-Trading solutions.

Diffusion, from Push Technology Ltd., is an enterprise level communication layer for delivering high performance, highly scalable solutions over the Internet. This communication layer will take a way many of the current problems and associated costs with building E-Trading Solutions.

You will no longer struggle with performance as prices are sent in milliseconds over the Internet to the end user to execute. According to Information Week a single millisecond could be worth as much as $100 million for some brokerage firms.

You will no longer find spiralling costs due to infrastructure, as Diffusion is extremely efficient with both network traffic and hardware. Some of our customers have seen up to an 85% reduction in network traffic and up to an 80% reduction in hardware. Clearly this will represent high economic as well as green savings as less hardware is used to run your applications. You will also find an increase in service for your end users as Diffusion works out the most optimized way to deliver data to them no matter what their infrastructure looks like.

With Diffusion, you will not only be able to deliver an enterprise level E-Trading solution but you will find its flexibility will allow you to create cross asset capability and deliver your solution over multiple channels to any net connected device.

Its potential within an e-trading environment is tremendous. Below is an example of where Diffusion can fit inside a trading environment.

Diffusion, betting example

Why?

In addition to the explicit and implicit benefits achieved by all Diffusion implementations:

Flexibility, Cross Asset Capability

Diffusion has been built with flexibility in mind. Hence, it is straightforward to plug any market data feed or combination of market data feeds into it; be it Reuters Trade API, Fix, Bloomberg, EBS, Currenex etc. or your own internal feeds.

Diffusion will enable you to build, or leverage existing platforms into a true cross asset e-trading solution with minimal complexity.