Mobile World Congress, Barcelona, 27th February – 1st March 2012.
Push Technology is at the forefront of changing how mobile technology can be enabled to make data conversational and so drive the monetisation of data using mobile platforms. Using Diffusion, Racing Post’s website and mobile services became the No. 1 sports application on iTunes for four days during the 2011 Cheltenham Festival with 60,000 customers using the app with no degradation of service.
Mobiles now serve as our books, health monitors, payment transfer devices, social connectors and tour guides. Mobile technology is embedded in our cars, homes, appliances, governments and utilities. With the continued explosion in mobile and tablet adoption set to continue, the challenges to organisations of delivering real-time, personalised and rich data services cross-device couldn’t be more critical; and a fresh approach to data distribution is required.
Unlike other solutions, Diffusion delivers a fresh approach; stripping back the fat protocols traditionally used by web browsers on mobiles, and focuses instead on putting bytes on the wire; with a typical meaningful update being delivered in as little as 10 bytes.
With multiple mobile vendors offering different operating systems – all of which place significant overheads on development costs - and popular communication mechanisms struggling as a consequence of mobile bandwidth; effective data management and delivery has never been more challenging and essential.
Diffusion, from Push Technology, tackles this challenge head on, by providing a simplified and cost effective means to distributing rich content in real time using a single interface, and delivering bi-directional communications, over any environment.
If you’re attending Mobile World Congress and would like to meet one of the team to discuss how Diffusion can enable your mobile data strategy, or to simply find out more about Mobile from Push Technology get in touch by emailing salesinfo@pushtechnology.com.