Consumers of digital media are today presented with an overwhelming choice of entertainment options. Systems and platforms range from dedicated gaming systems, set-top boxes, to television, Internet and home cinema. Real-time data now plays a crucial role in consumer insight and engagement.
Web and document content are no exception. Typical browsers based websites are diversifying to mobile and tablet, and real-time push interactions provide a rich and engaging user experience. Software vendors are looking to scalable real-time applications to add personalisation and social interaction, expected with Enterprise knowledge systems.
Vendors struggle to meet the demand of real-time interactions both from a cross platform compatibility perspective, and that of scalability. Large scale real-time solutions typically are synonymous with expensive and complex architectures.
Diffusion offers a single, scalable solution to real-time interactions across any net-connected device. Diffusion offers bi-directional push communications that are content agnostic, that is to say any type of data can be streamed, be it audio, RTMP video, textural or graphical.
Challenges
- Real-time interactions with live audiences must be accurate and timely
- Servicing large audiences can be expensive and complex
- User interactions may span many different platforms, technologies, formats and devices
Solutions
- Deliver Video and data overlay formats simultaniously
- Support for RTMP (TCP-based protocol which maintains persistent connections and allows low-latency communication)
- Automatic client connection speed management to support bandwidth fluctuations and intermittent connectivity
- Bi-directional communications enable analytical and detailed consumer insight