Our Diffusion solution minimises the need for a complex and substantial infrastructure, removing barriers to the successful delivery of value added services such as focused advertising and new in-play propositions. With some firms now offering approaching 100,000 separate in-play markets across a broad range of events, the data transfer challenge is significant – particularly as customers increasingly need and expect real-time prices, statistics, video with overlays and audio, without any degradation to the site performance.
Push Technology’s real-time streaming approach provides cutting-edge technology for betting firms, as their need to provide customers with the latest prices at zero latency is ideally served by Diffusion’s enterprise messaging and communications platform. Diffusion’s ability to scale and reliably support huge numbers of connected users also proves invaluable at times of peak demand – such as the Grand National or World Cup finals– when the highest data consistency and reliability are imperative.
Diffusion allows you to minimise the volume of data you need to serve your customers. Our ability to stream volatile pricing information and data securely online and in real-time to any net-connected device effectively redraws the dynamics of online betting. With Push and Diffusion, the benefits are significant.
Challenges
To find an innovative technology solution and support business growth.
- Ease of new product deployment across all channels – mobile / web etc.
- Deliver increased customer opportunities through real time pricing and content.
- Provide a new fixed odds online in-play betting solution with guaranteed pricing across multiple markets and geographies.
- Respond efficiently to market volatility and cater for multiple market opportunities supporting over 100,000 markets per second.
- Robust, guaranteed prices while ensuring the customer has the latest odds for every market opportunity.
- Provide future-proof functionality that would provide a continuing ability to scale for the ever-increasing number of potential markets/betting opportunities.
- Ability to shape content and priority for VIP and high profile customers.
Solutions
- Stream real-time odds and dynamic content over the internet to any device.
- Deliver real-time access to online pricing - regardless of location or end-device connection.
- Enable greater functionality in online gambling services through the versatility of Diffusion with easier deployment regardless of platform or device.
- Fully bi-directional communication platform providing a responsive and immersive customer experience.
- Analytics to provide insight and understanding of your real-time data, supporting business decisions.
- Increase speed ensuring the betting data is accurate and always in sync with betting opportunities.
- Reduced network utilisation due to Diffusion's management of messaging data.
- Hardware requirements reduced by over 80%.
- Significant scalability to meet peak demands and market / product complexity.
- Real-Time Dynamic Advertising attracting an ever increasing number of new customers and enhancing cross selling capability for existing ones.
- Simplification of architecture offering cost, support and security benefits.