Mobile and tablet devices have further extended this trend with greater numbers now accessing the Internet on the move as part of their daily activities allowing us to share, update, track and interact socially.
Real-time social also provides unique business opportunities. Businesses can now monitor recent social media comments from or about the customer to identify potential opportunities. Diffusion provides unique capabilities for powering real-time social data services at scale. Using a single Diffusion service, architects and developers can deploy solutions across desktop, browser and native mobile, without introducing additional overheads for each independent platform or device. Diffusion is also agnostic to the type of content that is delivered meaning that interactions can utilise data rich context such as images, audio and video.
Challenges
- Delivering real-time social data in a timely manner is a critical factor in many Social use cases
- Scaling to support large volumes of users and traffic can be expensive and complex
- Supporting real-time data for Mobile can be complex when bandwidth and connectivity fluctuate
- Different devices and applications use different connection transports to facilitate real-time messaging
- Request-response is not suitable for real-time social interactions
Solutions
- A one-stop solution for real-time data communications
- Diffusion offers a highly scalable architecture that can expand with demand, across data centers and geographies
- A single Diffusion service can support any platform or device including desktop, browser and native mobile for iPhone, Blackberry, J2ME and Android.
- Agnostic message payload to support any type of content
- Intelligent data management for supporting unpredictable connections for mobile devices
- Low-latency is key to delivering good user experiences