According to Juniper Research, over the next five years, the number of mobile and tablet owners using their devices to gamble will increase by 100 million. That means 164 million people will place a bet, visit a mobile casino or buy a lottery ticket on their device by 2018. The research predicts that the strongest growth will come from the North American market.
According to the report – Mobile Gambling: Casinos, Lotteries and Betting 2013-2018 – although growth has been slow in the US since the Department of Justice ruling in 2011 (where they eased the laws against certain types of Internet gambling), the number of users in the region is expected to pick up sharply from 2014 onwards. The report highlighted that the majority of these users would switch to mobile gambling from desktop services because many features of gambling work better on a mobile device than a PC. For example, in-play betting on a mobile device does not disrupt a user’s experience when watching a live sports match, and second-screen options on tablet casino games can enhance gameplay.
So how can you stay competitive in this constantly evolving market? Part of staying competitive is the ability to serve your customers with the most up to date odds and information so they can make informed betting decisions. Data distribution to your web and mobile applications becomes vital to competitive advantage and success.
The following tips could help you offer an enhanced application experience to your bettors while also reducing your business costs:
1. Give bettors fast load times and real-time odds
Consumers gambling online want speed, particularly fast load times. Nothing is worse for a customer placing an in-play bet than the app not loading fast enough, or the bet not placed because of poor performance. To serve your mobile customers, you need to deliver fast, instant access to bets. There is a huge demand to ensure stable technology. You need to ensure you can get the odds out and the bets in or you risk losing your customers. How exactly can you do this? Prioritize data so that the relevant data is distributed even over limited bandwidth environments. In this way, you will not clog the network with odds that are out of date and you also won’t slow down the app by distributing too much data that causes it to crash or load slowly. You only have two seconds to perform, make sure data doesn’t slow you down.
2. Give Them What They Want
Your bettors will likely use your mobile app to place bets on specific sports or events. You should customize views per customer to give them only what they need to place their bets, or show them what they are likely to bet on with changes highlighted. This will give bettors the information required to commit to more bets.
You’ll also want to factor in how mobile screen limitations can affect how you give your customers information. Bettors want to jump in and out of a price on a football match, then they want to see what is happening at Wimbledon and next how the cricket is going. How can you deliver this rich content on a screen that has limitations? How can you make in-play work on this device? And how do you do all this without impacting performance?
Give your users what they want on any device regardless of limitations. You need the ability to distribute data and load it behind the screen. As the user accesses the information, you can show it immediately without the user having to wait for a typical request/response.
3. Keep costs down
Hardware is expensive – not just purchasing it, but servicing it. At the same time, companies are faced with significant pressures on the network.
By intelligently managing and distributing data to your mobile app, only when it changes, you can reduce the network pressures and infrastructure costs. Using data distribution technology that reduces bandwidth and massively reduces the hardware needed to serve your betting customers across mobile and Internet channels will help you to realize significant cost savings.
If your data distribution strategy for web and mobile applications is not already implemented, or if it is, but you are not benefiting from this growth opportunity, you have a problem that we can solve.
The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.