Background Image

Case Study: Why Betfair is Working with Push Technology

4 Apr 14

Betfair is one of the world’s largest international online betting providers.

Founded in 1999 the Company put itself on the map by pioneering the world’s first successful betting exchange, which allows customers to bet on odds set by themselves or by other customers. Today Betfair provides a full range of sports betting and gaming products to over four million customers in more than 100 countries.

Committed to innovation and value, Betfair’s success is founded on delivering an exceptionally fast and reliable online experience that ensures customers return again and again. Each day, Betfair’s betting exchange processes over seven million transactions – that’s more than all the European stock exchanges combined – completing 99.9% of all transactions in under a second.

In a bid to improve the online customer experience and extend its competitive advantage, Betfair took the decision to move from polling to streaming technology to ‘push’ real-time score and pricing data to customers.

Having evaluated five potential data distribution solutions, the company selected Push Technology’s Diffusion™ to achieve its vision in a fast, robust and secure manner with minimal changes to its existing infrastructure.

Read the full case study on Betfair’s challenge, solution, requirements and outcome and benefits of working with Push Technology.


The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

LEARN MORE: Case Studies and Developer Resources