Case Study: Racing Post streams real-time betting prices with Diffusion

22 Apr 14

Racing Post is the online home of the UK’s number one horse racing daily newspaper. Its website, bookkeeper kiosks and mobile apps have become the online destination of choice for horse-racing enthusiasts looking for the latest information. When it came to moving data in real-time between these interfaces, the company’s own in-house messaging system often resulted in forced bandwidth throttling whenever customer interaction levels spiked during major racing events. To meet its customers’ demands for ‘live’ data performance without a huge impact on IT infrastructure cost and complexity, Racing Post needed an enterprise – class data distribution platform for its online services.

“Our customers don’t accept anything less than real-time, reliable access to the latest racing information and betting prices,” explains Paul Carse, IT Director at Racing Post. “Previously during major events such as Cheltenham or the Grand National we had to limit performance – sometimes by up to 20 seconds at the busiest times to maintain online services.”

Racing Post needed a better solution that would be able to flexibly scale to peak demand, and reliably deliver real-time data to thousands of online and mobile customers at the same time.

Read the full case study on Racing Post’s challenge, the solution, and working with Push Technology at our information center.

The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

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