Forget low fees, friendly services and convenient location – what really gets some bank customers going these days is a great app.
In fact, a majority of the 4,371 respondents to a recent survey said a better app than the one their current bank offers would convince them to switch. The sentiment is particularly acute among millennials.
Over the past year, 26 percent of those responding to questions from SNL Financial said they switched based on a better app. Looking ahead, the importance of apps to the banking experience becomes even clearer.
“Although mobile-savvy customers want ubiquitous access, banks have struggled to provide pure-mobile services due to challenges related to security, providing always-on connectivity and replicating the in-branch experience,” Sean Bowen, CEO of Push Technology.
Read more: CNBC
The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.