Computer Business Review: Consumer distrust ‘puts brakes’ on digital economy

30 Jul 15
Computer Business Review: Consumer distrust ‘puts brakes’ on digital economy

The drive for greater customisation and tailored products could be hampered by customers’ fears about use of their data.

Digital Catapult research has found that 60 percent of UK consumers were uncomfortable sharing personal data and 14 percent refused to share any at all.

There were also worrying findings about transparency amongst organisations; 65 percent of respondents were ‘unsure if data was being shared without their consent.’

Andy Piper, CTO, of data distribution solution provider Push Technology, argues that it is important that customisation is based on an opt-in and a process of transparency.

He told CBR that “people are aware of the risks (of giving up data) but also that they may be getting something for the privilege. If people are given the right info, they can make an informed decision.”

Read more: Computer Business Review

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The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

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