Cost of Sending Unchanged Data in Online Gaming is Too High

Push Technology - June 29, 2016

Research by Morgan Stanley in 2015 estimated that the global gaming revenue was at $423 billion, only 35% of it from land-based casinos. Lotteries accounted for 29% at $121 billion and “other gambling” such as sports betting and pari-mutuel racing as the next biggest chunk at $118 billion or 28%.

United Kingdom

In the UK, research by the iGaming Business Market Monitor has shown that the UK online gambling market will surpass the £4bn mark in gross gaming revenues in 2016 as the country’s double-digit growth looks set to continue.

Analysts at Morgan Stanley suggested the UK market had grown at least 12% in 2015, with the top four vendors made up of Paddy Power, Betfair, William Hill and Bet365.

Australia

iGaming Business Market Monitor also looked at the Australian market and concludes that there are signs that the recent growth in the sports betting market is set to continue, even without further regulatory loosening of in-play betting. The report suggests that Paddy Power Betfair’s Sportsbet operation is the big winner in the online market in Australia, though it still trails behind the various Tabcorp brands in terms of market share.

United States

United States’ legal online gaming experiment is now in its third year. Online casinos in the state of New Jersey collectively won $17 million from gamblers in April this year, according to figures released this week from Garden State regulators. The $17 million is an all-time high for a single month.

The appetite for online gaming / online gambling / iGaming is clearly large, but what about some common issues many of these organizations face?

Poor Mobile App Development

Many land-based first operators continue to adopt and adapt their model to support them anywhere on any device model. There is a desire to replicate their success on land in the online space, but the challenge is these organizations are developing apps quickly without building for scale in mind. Jaxenter says in an article on the top hidden costs of developing mobile apps that:

More often than not, companies assign an app development team to create a great mobile app. But sometimes these agency developers do not give 100 percent and create a poor mobile app. The issues are exposed later by user base experts. In such cases, the app is removed and the company suffers a financial loss due to its failure. Moreover, they have to make a new app with a new development team, which increases the overall costs.

Another issue highlighted by Entrepreneur is around infrastructure suggesting that it is one of the biggest components that add up to the cost of building a mobile app isn’t really the features but the infrastructure required to build them. The article suggests that third-party APIs are out of the control of the developer’s environment and can really raise the costs dramatically. Then, there is data storage (in-app or backend database) and the method it would use depending on the complexities can have a greater impact. Finally the article discusses that for many anticipating good traction for an app, scalability has to be engineered at the foundation level.

Sending Unchanged Data

We also hear from our iGaming network that a major issue is the cost of sending unchanged data. While there is a lot of fast changing data that needs to be distributed in realtime, there is also a lot that doesn’t change. And if every time a request is made for new data, all data is sent, the cost can mount for the operator.

Less Infrastructure, Cost Reduction and Better App Development

Our solution to overcoming infrastructure challenges, scale, poor app development and the expense of data distribution is with our realtime messaging solution. A powerful tool, we can help improve application performance and data efficiency.

One feature is to only send the deltas, which provides clients only the differences between old and new data, rather than providing the entire payload – limiting the need to send markup that isn’t changing from one message to the next. Delta streams greatly reduce the bandwidth requirements and latency, offering up to 90% data efficiency improvement.

End user experience is improved with delta streaming because applications perform faster and more efficiently. The reduction in data transferred ensures that web and mobile applications offer resilient performance as users move around and between different networks.

For online gaming operators, one solution like realtime messaging can address a number of the issues highlighted with app development and ensure you are competing with your peers.

Learn more about how our customers overcame similar problems.

 

 

 


The Diffusion® Intelligent Event-Data Platform makes it easy to consume, enrich and deliver event-data in real-time across all network conditions. Push Technology pioneered and is the sole provider of real-time delta data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to bring innovative products to market faster by reducing the software development efforts using the low-code features. The Diffusion® Intelligent Event-Data Platform is available on-premise, in-the-cloud, or in a hybrid configuration. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

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