Data is the key to Digital Transformation

24 Sep 15

Who do you think of as digital leaders? Amazon? Facebook? Netflix?

Sure these may be the long admired “technology unicorns” that enjoy a special set of circumstances and success, but what about Tesco? Or 888? Or HSBC?

In reality, digital innovation exists in every industry today and is most certainly not limited to the upper echelons of Silicon Valley. Ultimately, successful businesses are opportunistic; they recognize gaps in the market, changing behaviors and technology advances. Their founders, whether they are from 2004 (Facebook) or 1865 (HSBC) built their respective companies on a vision that disrupted the competitive environment and offered new and better services to their customers.

In today’s technology fueled world, understanding the market is no longer enough – much broader transformation is needed to keep pace with software companies that are starting with a clean sheet of paper. Long-standing and successful organizations need to be “digitally remastered” to ensure they don’t become irrelevant.

In the past, we have invested in technology and architecture: backend systems, websites, and maybe even an online sales channel. But most of this investment and innovation happened in a different world. Now, mobile devices are ubiquitous; they’ve become the dominant digital experience. Cloud applications are everywhere and the Internet of Things is the latest frontier. Customers expect you to move at an extreme pace – they want new features quickly, and updates every two weeks.

This has created a huge gap between what customers want and what enterprise IT can deliver. The only way to enable the enterprise to deliver apps and experiences at extreme speed and scale is to think about how old systems of record can be leveraged by developers in new ways and via new channels.

Push Technology offers a Real-Time Data Streaming platform that abstracts away aging infrastructure and offers a “welcome mat” for developers.

Developers build on platforms—on the layers that sit on top of backend systems and enable secure access to the data that powers apps. These developers have taken over the smart phone, and are well on their way to conquering the car, travel, supply chain, retail locations, connected devices, and almost everything else. To move at extreme speed and scale, these developers need to be served. Every business has to have a vibrant and capable developer platform, whether it’s for a team of developers inside the corporate firewall, or thousands of developers in the “wild wild Web”.

What’s the lifeblood of connected and intelligent apps and experiences? Data. And data is something that long-established companies have plenty.

All of this data is stored in systems of record, and it all has to be liberated for developers, applications and platforms. That’s how they build the experiences that drive a company’s interaction with customers who are holding connected devices—or wearing them, or driving them, or controlling the temperature of their homes with them.

Bring together data that is liberated from long-standing systems of record, a vibrant developer platform, and data distribution technology, and a 100-year-old company can remake itself into a platform business, move at extreme speed, increase market capital, and remain relevant to its customers, partners, and employees.

If you would like to get smart with your data, contact us (footer).



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The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

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