USA Today recently reported that the average time per day spent on Pokémon Go was 43 minutes. The next highest app on the list was WhatsApp at 30 minutes, followed by Instagram (25 minutes) and Snapchat (nearly 23 minutes). A separate study by eMarketer found that, this year, we will spend an average of 22 minutes per day on Facebook. In translation: we really want to “catch ’em all”.
There are strong signs of success – Pokemon Go is Nintendo’s most successful mobile venture to date. Michael Pachter, gaming analyst at Wedbush Securities, estimated that Nintendo will make £19 million from the app in 2016 (the app has already generated over £1.5 million daily from in-app purchases, making it an overnight phenomenon) with the game securing its status as the largest influence in augmented-reality technology in history.
However, the company is already facing some issues with the app – it can’t handle the demand.
For more: dataIQ
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