Digital Marketing Magazine: How Not to Develop a Mobile App

12 Mar 14

Push has been featured in Digital Marketing Magazine.

Remember the nineties? Every company wanted a website. The first websites were slow, difficult to navigate and looked, well, ugly. Today, it’s the same with mobile applications (apps).

Apps may be the new Web. But so many mobile apps are clumsy, slow, or only available for certain platforms. Lots of companies fail to use them to actually engage with their customers.

There are a few mistakes you can make. Firstly, writing an app for the app’s sake is never a good idea. You need to know what you want to achieve with it, which is usually increasing the loyalty of existing customers, finding new ones, or selling more of your products and services.


Read more at Digital Marketing Magazine.


The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

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