It’s no secret; apps need to be unique to sell. Some of the most successful apps are not necessarily new apps, doing something different, but are doing something BETTER. According to a survey by Flurry, the average user has 65 apps installed on his or her phone, but only uses an average of 15 apps per week. Moreover, according to a recent ‘App Attention Span’ study, 65% of participants confirmed that their expectations of app performance were increasing over time – with almost half stating they are less tolerant of problems with apps or websites than they used to be.
The bottom line is today’s organizations need to deliver a reliable and high-quality mobile experience to protect increasingly important mobile device revenue streams and customers interactions – no matter how demanding. The ‘app attention’ study revealed that smartphone and tablet owners will reward businesses that get it right: 30% will spend more money with an organization that has a good mobile app and 29% would pay more for a product or service if an organization’s app performed better than its competitors.
With that in mind, what can you do to make sure that your app is used time and time again? Is there a recipe to get that dream app?
Support All Platforms and Devices
Are you able to support the numerous devices, brands and smartphone apps entering the market every day? Developers are constantly trying to create more innovative apps across many app stores and devices. But to do this, you need developer resource and that can get expensive, fast impacting your profits. It might not be necessary today to support customers all platforms, but it will be tomorrow if your app goes viral.
Should Your Industry Care?
New CEO of William Hill, James Henderson, discussed the main goal of his company – to have a “one customer proposition” where consumers can enjoy the same experience via any product or outlet. He said, “multi-channel customers are inclined to spend more, and if we get this right, it’ll mean higher yields, higher retention… We’re starting to use technology to drive multichannel.” You are building or improving an app for bettors? What device do you develop for? And on what platform? Or you’ve already got an app but you’ve developed it for a particular platform and one device. Now you’re restricted to who can use your app, limiting your success.
Apps focusing on one or two platforms/ devices, rather than supporting all devices are missing a trick. ‘Banking on the go’ is becoming the norm and consumers want to be able to bank on their tablet on the train to work, grab their smartphone at lunch to deposit a check or check up on their bank balance at home on their laptop. Your customers want to see their bank details in multiple places every day and the app shouldn’t restrict them.
The number of healthcare devices is on the rise. Patients and families are using smartphones, but hospitals and healthcare providers are using a multitude of other devices. Sensor costs are dropping and other low cost products, like smartphone adapters for detecting eye disease are on the rise, which is resulting in an explosion of devices. How flexible is your app? Can you handle any way that users want to monitor health?
Today a customer might open an email on his or her desktop at work, tomorrow on a smartphone and later that night on a tablet. Can that customer have the same experience across all devices? Is your app flexible enough to deliver data to whatever platform is in use regardless of how new or old it is in the market?
Platforms and devices are not limited to just smartphones and operating systems, but also bespoke devices, for example that an airline crew, train conductor or baggage handler uses. You now need to consider smart watches even. According to the Evening Standard, Londoners can now book a cab on their watch! How flexible is your app at working on a multitude of ‘things’. People are getting connected from a vast amount of devices – you have to make sure your app works for all.
Media and Broadcast
It’s critical that users are given the same experience, no matter the device. A user watching a particular program and ‘second-screening’ should be able to easily jump back and forth between different versions of the same apps on different devices, without feeling like they have missed out.
What do you need to do?
Extreme support for all devices
Your business needs to ensure that your app is open to all platforms. To avoid expensive development projects per app, your developers should have an environment that enables them to write once and deploy anywhere, whether it’s for the browser, a hybrid mobile application or native applications for iOS, Android or Windows phones or tablets. Make sure that integrated with your development platform is the technology to cope with scale, performance and data efficiency to solve the other challenges.
The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.