The Financial Brand: Banks Need to Make Mobile Apps an Experience, Not an Add-On

17 Apr 15

As more consumers embrace digital technologies for simplifying daily tasks the banking industry is being challenged to develop mobile banking apps that are faster, more secure and more contextual. Online challengers in and out of the banking industry are setting the standard for which banks and credit unions will succeed in garnering mobile banking market share in the future.

Today, 70% of millennials say that mobile banking an important feature for their finance experience. But, it’s not just Gen-Y! Mobile is where banking customers live now. More and more customers are trading in the traditional banking model for a more convenient online experience that is on their schedule, not on retail banks’ hours of operation.

Read more: The Financial Brand

The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

LEARN MORE: Case Studies and Developer Resources