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The Financial Brand: Banks Need to Make Mobile Apps an Experience, Not an Add-On

17 Apr 15

As more consumers embrace digital technologies for simplifying daily tasks the banking industry is being challenged to develop mobile banking apps that are faster, more secure and more contextual. Online challengers in and out of the banking industry are setting the standard for which banks and credit unions will succeed in garnering mobile banking market share in the future.

Today, 70% of millennials say that mobile banking an important feature for their finance experience. But, it’s not just Gen-Y! Mobile is where banking customers live now. More and more customers are trading in the traditional banking model for a more convenient online experience that is on their schedule, not on retail banks’ hours of operation.

Read more: The Financial Brand


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