The Internet of Things Will Transform the Data Center

26 Mar 14

According to a recent press announcement from Gartner, Inc., the Internet of Things (IoT) has the potential to transform the data center market, its customers, technology providers, technologies, and sales and marketing models.

Gartner estimates that the IoT will include 26 billion units installed by 2020, and by that time, IoT product and service suppliers will generate incremental revenue exceeding US$300 billion, mostly in services.

“IoT deployments will generate large quantities of data that need to be processed and analyzed in real time,” said Fabrizio Biscotti, research director at Gartner. “Processing large quantities of IoT data in real time will increase as a proportion of workloads of data centers, leaving providers facing new security, capacity and analytics challenges.”

The IoT connects remote assets and provides a data stream between the asset and centralized management systems. Those assets can then be integrated into new and existing organizational processes to provide information on status, location, functionality, and so on. Real-time information enables more accurate understanding of status, and it enhances utilization and productivity through optimized usage and more accurate decision support. Business and data analytics give insights into the business requirements data feed from the IoT environment and will help predict the fluctuations of IoT-enriched data and information.

“The enormous number of devices, coupled with the sheer volume, velocity and structure of IoT data, creates challenges, particularly in the areas of security, data, storage management, servers and the data center network, as real-time business processes are at stake,” said Joe Skorupa, Vice President and distinguished analyst at Gartner. “Data center managers will need to deploy more forward-looking capacity management in these areas to be able to proactively meet the business priorities associated with IoT.”

Gartner is right on the money when it talks about the gargantuan volume of data resulting from the IoT and the importance of real-time interactions. It is also absolutely correct to suggest that the solution will come from a technology or concept that is very “forward looking”.

However, I think a paradigm shift of thinking is required. We shouldn’t be asking ourselves ‘how much data can I squeeze across my network’ but ‘what data do I actually need’?

Whilst I’m sure that most data center providers would be delighted to gear themselves to sell more space, I don’t believe the best answer lies with more hardware and infrastructure. And can we even cope? From the dawn of civilization to 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days!

It is precisely this business challenge that we’re here to resolve. Our intelligent data distribution platform, Diffusion manages the context of the data required to drive your interactive services, connecting to clients intelligently by selecting the fastest possible transport protocol supported, and then managing the session state, re-connecting lost connections and then only sending the deltas of the information missed since the disconnection. Its ability to understand the context of the data means it only sends the latest data – removing “out of date” or “stale messages” from the client queue. Its unique approach makes more efficient use of the available bandwidth and infrastructure required and delivers a truly immersive real-time end-user experience.

Until now, managing the demands of dynamic data distribution has depended on additional computer hardware with more powerful features and the constant evaluation and monitoring of data traffic to ensure your website, trading platform (or in this case IoT) performs and can meet demand in the optimal manner.

But by delivering the right data intelligently and in real-time, organizations can eliminate unwanted and unneeded cost. Our unique approach enables organizations to optimize their infrastructure and achieve a 90% plus reduction in bandwidth and an 80% plus reduction in hardware. All of which adds up to a tidy sum of savings.

What’s more, eliminating the risk of downtime and assuring the delivery of robust live data and ‘in the moment’ bi-directional transactions is the key to staying competitive and maximizing each and every revenue opportunity. Now that’s worth its weight in gold.


The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

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