The Million-Dollar Question: To Build or To Buy

27 May 15

Open source has been a godsend to most application developers. But there’s a point in time when it just makes sense to buy instead of build. Here at Push Technology, we’ve invested well over 50 man years to develop a complex solution built by applying our specialized knowledge in the areas of data, messaging, caching, transport, optimization, and acceleration. We’ve included within our core product a complete set of tools – including APIs and client libraries – to enable easy deployment and access to a unique solution that delivers data to your apps at scale and speed using an advanced publish/ subscribe.

Check out the comparison of buy vs. build below:

Build Your Own?

  • Development for scale, speed, and data efficiency based on internal resources requires additional hires and expenditures.
  • Specialized skills need to be hired/ found/ developed in-house
  • May end up with a simple messaging solution
  • One step down from an open source app. At least with open source companies you get a solution. By developing it yourself, you may get nothing.
  • Simple messaging product or an open source product will not have a complex scale capability
  • Product not guaranteed to deliver performance
  • Develop yourself, support it yourself
  • High cost of developing an in-house solution in terms of development resources far outweighs the license cost of our technology
  • Many hours in development are no guarantee it will work when deployed. This need to be a horizontal capability.  If it’s built in-house, it will be vertically aligned and, therefore, lack a best practices approach.

Build Your Push Data Network?

  • Over 50 man years of development
  • A complex solution built with specialized knowledge in the areas of data, messaging, caching, transport, optimization, and acceleration
  • Includes APIs and client libraries to enable easy deployment and access to a highly intelligent web messaging solution
  • More than simple messaging, our solution encompasses client and server features and technologies – the totality of which represents a great deal of development investment.
  • Can scale to 10,000, 100,000 or millions of connected users without sacrificing performance
  • High-performance solution that delivers a quality customer experience, which helps to financially benefit an organization through revenue and brand loyalty.
  • Professional services support
  • Cost-effective
  • Guaranteed to work


The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

LEARN MORE: Case Studies and Developer Resources