Will Your Mobile App Scale on the Biggest Sports Betting Day of 2015?

5 Mar 15

It’s only two months until the biggest sports betting day of the year, according to CalvinAyre.com. A monstrous number of different events will take place, including NBA/ NHL Playoffs, English Premier League finals, Boston Red Sox v New York Yankees game, The Kentucky Derby and a fight between Floyd Mayweather Jr and Manny Pacquiao five years in the making.

Why care? Well, just for the boxing fight, “Sportsbooks everywhere are expecting to handle epic proportions for the fight as both recreational bettors and whales look to get in on the action.”

Sports events drive a huge number of consumers betting via mobile and tablet devices. And even more so on May 2nd. Hundreds of thousands, even millions, of people will be placing bets. Have you considered the massive revenue opportunities you could miss if you cannot scale to meet the demand? If you’re interacting with customers during sporting events like the baseball match, or The Kentucky Derby, your data will be time-sensitive. Are you able to receive data from the event, analyze it, distribute it to your customers and interact with them in real-time or during a race or play? Can you also handle huge numbers of consumers interacting with you on your web or mobile app at once? What happens if Pacqulao suddenly wins the fight (Mayweather is prohibitive favorite at present). Suddenly, betting sites will be inundated with consumers placing new bets…

Undeniably, these events on May 2nd will rely on the ability to scale, perform and send live data back and forth to bettors. There is no room for slow or stale data – consumers are not patient and will go to another vendor.

Here are three tips we think you should consider:

  1. Scalability

When delivering services over web and mobile applications, you need the ability to scale and handle potentially millions of interactions at the same time. How can you support the data distribution requirements with peaks and troughs in demand, at scale and in real-time? This is so important for these sporting events, when, during one game, you could suddenly go from a few thousand bettors to millions of concurrent users. The ability to scale on demand, regardless of the number of users, will enable you to offer a consistently high-quality service and ensure bettors return to your site again and again.

  1. Bandwidth Consumption

When it comes to dynamic content distribution, the data transfer challenge is significant, especially with networks being unreliable. The aim of the game is to minimize the volume of data you need to serve your customers lessening the strain on the network, while ensuring you’re able to respond efficiently to volatility in demand. That means addressing the challenges of the network – bandwidth and network availability – head on. Failure to do so means delivery can become a quality of service nightmare, especially when today’s user-intensive social, mobile, media and business applications command unprecedented data volumes. That’s before we consider spikes and peaks in demand during very popular viewing. Any failure in service responsiveness risks losing revenue and brand reputation.

  1. Device Agnostic

It shouldn’t matter what device your customers are using to engage with you; you need to support it through your web and mobile application. As mobile traffic grows, mobile devices become increasingly fragmented. With a huge variety of screen sizes, operating systems and capabilities, it is essential for your website, mobile apps and systems to detect and react to the specific device your customers are using. You need to build your mobile apps to work across all of the available platforms that your customers are using. You need to build your mobile applications to work across all of the available platforms that your customers are likely to use and quickly, failing to do so means you lose the engagement opportunity.

Ultimately, when it comes to your mobile app, regardless of geographic location or user device, the data distribution challenge is significant. This is especially true now that users increasingly expect and need real-time information without any degradation in service performance. Bettors during all these events on May 2nd will expect real-time odds, fast loading times and a great user experience. Therefore, organizations need an appropriate and profitable strategy.

The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

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