London, UK – 11 October, 2013 – Data distribution specialist Push Technology today announced the availability of a new whitepaper aimed at the media and broadcast industry, called “How to Cope with Second Screen”.
During the 2013 Wimbledon Men’s tennis final Ofcom reported that 1.1 million people worldwide tweeted 2.6 million times using hashtags associated with the tennis final. Of these tweets, around 80% came from mobile devices.
Sean Bowen, CEO at Push Technology explains, “Businesses need to capitalize on end users engaging on their mobile device with a sporting event. Think about the near future with the 2014 World Cup in Brazil and the Rio Summer Olympics in 2016. This market offers a great opportunity to engage and reach new audiences more than ever before. As smartphone and tablet consumption increases and the sophistication of mobile and web applications become smarter, this is one area where organizations need an aggressive and profitable strategy.”
How to Cope with Second Screen examines the data, network, scale, efficiency, bandwidth and service demands of servicing real-time data distribution across ‘second screen’ web and mobile applications on devices such as smartphones and tablets.
With consumption of content on second screens set to increase, organizations must be at the forefront of innovation to capture market opportunity and end-user engagement. For eGaming organizations, the sports betting opportunities are major, for advertisers, second screen delivers new revenue streams and for TV networks the second screen helps to also generate revenue, maintain audiences and thus improve ratings.
Download the whitepaper from http://more.pushtechnology.com/second-screen.
The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.