Are You Ready to Distribute Data for the FIFA World Cup?

19 Feb 14

It’s only four months to go before Brazil opens its gates to the rest of the world for the FIFA World Cup. The tourist board anticipates that $10.4 billion will be spent during the month-long event.

The same holds true for sports betting. Billions will be spent. Odds are already in favor of Brazil winning outright and as we get closer to the games, punters will be considering their betting spreads and how they’ll diversify their portfolio with various prop bets. During the actual event, in-play betting will become a huge opportunity for these bettors to make some money. What do all these types of bets have in common? They rely on data – real-time data – so that the bettor can make informed and quick decisions.

For those online sports betting organizations, there is no room for data to be slow or out of date – your customers will go to another vendor able to deliver them real-time information so they can make money.

Are you ready for this? Are you ready to distribute data in real-time, at scale for millions of football fans? Are you ready to engage with your users to encourage more bets?

Here are three tips we think you should consider before the World Cup.

Intelligent Data Movement

Intelligent data movement (i.e. only sending the latest and most relevant data across the network) means a huge reduction in bandwidth consumption and therefore less physical tin required in your data center. This is absolutely crucial for the World Cup. Reducing bandwidth consumption will mean faster data transfer (as messages are smaller), which will result in huge cost savings for your business and, ultimately, a better experience for your users.


When delivering services over web and mobile applications, you need the ability to scale and handle potentially millions of interactions at the same time. How can you support the data distribution requirements with peaks and troughs in demand, at scale and in real-time? This is so important for the World Cup, when, during one game, you could suddenly go from a few thousand bettors to millions of concurrent users. The ability to scale on demand, regardless of the number of users, will enable you to offer a consistently high-quality service and ensure bettors return to your site again and again.

Bandwidth Consumption

When it comes to dynamic content distribution, the data transfer challenge is significant – especially in an area like Brazil with unreliable networks and poorer infrastructure. The aim of the game is to minimize the volume of data you need to serve your customers lessening the strain on the network, while ensuring you’re able to respond efficiently to volatility in demand. That means addressing the challenges of the network – bandwidth and network availability – head on. Failure to do so means delivery can become a quality of service nightmare, especially when today’s user-intensive social, mobile, media and business applications command unprecedented data volumes. That’s before we consider spikes and peaks in demand during very popular viewing (for example the semi-final and final matches!). Any failure in service responsiveness risks losing revenue and brand reputation.

Ultimately, when it comes to data distribution, regardless of geographic location or user device, the data distribution challenge is significant. This is especially true now that users increasingly expect and need real-time information without any degradation in service performance. Bettors during the FIFA World Cup will expect real-time odds, fast loading times and a great user experience. Therefore, organizations need an appropriate and profitable strategy. If you want to read about our other tips for data distribution, read more here. Don’t wait… the FIFA World Cup is drawing ever-closer!

Are You Ready?

The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

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