When Seconds and Performance Matter for Mobile and Web Applications

25 Sep 13

An article by econsultancy has proposed that a “lack of functionality and slow loading times are among the main usability issues with mobile sites.” According to the study on the top five factors that put people off interacting with companies, 34% of people are put off if a site is too slow to load.

Mobile traffic is phenomenally high in both B2B and B2C environments, and user experience is paramount. Google engineers discovered that if your page takes more than 400 milliseconds — literally the blink of an eye as the New York Times puts it! — for your computer to respond to a click on a website or a tap on a keyboard, it is too long.   And if a site loads too slowly, even by seconds on whatever application or device the information is requested, customers will go elsewhere. The Google research showed that people will visit a website less often if it is slower than a close competitor by more than 250 milliseconds.

My guess is that the next survey will focus on mobile apps. What happens if it loads too slowly or doesn’t get you the information you want? Only yesterday I was trying to access my bank  details on a mobile app – it kept crashing and the info was slow to populate. The experience was annoying and made me think twice about using the mobile app again. As more and more people use mobile apps and review the performance of these, it will be important to deliver a high quality of service. So how do you go about delivering speed and performance? It starts with developing mobile apps that are lightweight, but also meet the demands of the customer. Next, it moves to the information you are sending to that app.

To improve speed and performance, organizations need to rein in their application developers to reduce the size of data sent over the network. Better yet, they need to develop apps that only send the right data to the application– there is no need to send replicated or out of date information that only clogs the network and comes at a cost. Moving forward incorporating the three capabilities below will allow companies to differentiate and make a marked difference on the functionality and offers delivered to customers.

  1. Remove redundant information from the two-way data stream
  2. Intelligently and dynamically update data in transit
  3. Support intelligent reconnect i.e. if connection is interrupted, can your servers automatically re-instate when you are back in signal

Maximizing your mobile data distribution system for scale and guaranteeing consistent delivery will help to boost customer loyalty and ensure your business stays ahead of competitors.

Mobile device performance is paramount and the need for real-time data vital. Can your business afford to wait any longer?


The Diffusion Intelligent Data Platform manages, optimizes, and integrates data among devices, systems, and applications. Push Technology pioneered and is the sole provider of real-time delta-data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to fuel revenue growth, customer engagement, and business operations. The products, Diffusion® and Diffusion Cloud™, are available on-premise, in-the-cloud, or in a hybrid configuration, to fit the specific business and infrastructure requirements of the applications operating in today’s mobile obsessed, everything connected world. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

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