Super Bowl Second Screen Survey Finds Performance Matters

Push Technology - February 12, 2016

I love the Broncos. I love that the Broncos won Super Bowl this week. Here’s some things I love even more about the team:

  • Peyton Manning passed John Elway as the oldest Quarterback to play in the Super Bowl.
  • Elway was the only Quarterback to retire after winning the Super Bowl.
  • Playing football a mile above sea level has some interesting effects on the ball itself. At Denver’s altitude, kickoffs usually go about 10 percent farther than they do in other NFL cities.
  • Historically, the big game has been a mixed bag for Denver. They have won three, but the team has also lost a league-high five Super Bowls, by a cumulative score of 206-58.  Ashamedly, I must admit that three of the five worst losses in Super Bowl history have been given to the Broncos.
  • Along with Brett Favre, Peyton Manning of the Broncos is one of only two NFL quarterbacks who’ve managed to beat all 32 teams.

Okay, okay, I’ll stop now. As the city of Denver continues to celebrate its Super Bowl 50 victory, I fumbled across research by SOASTA* that showed nearly half (48 percent) of Americans say that online performance during the Super Bowl matters to them.

Even more dramatic – 46 percent of Americans say that a poorly performing website or app is worse than watching their favorite team perform poorly during the Super Bowl.

These are the same diehard Broncos fans that stay by their team in good times and bad (let’s try not to think about Super Bowl XLVIII where the Broncos lost to the Seahawks 43-8).

If they can stand by their team through the heartache to experience the joy, that’s pretty powerful. However, the same doesn’t hold true for apps.

According to geekweek.com, the NFL says that 70% of fans use a second screen while watching football. NFL Executive Vice President of Media Brian Rolapp said “TV is still the most effective way to deliver our game. But it’s about everything fans are doing during that game, and everything they’re doing when that game is over.”

Now consider that in this context – A study from Yahoo Advertising found that approximately half of smartphone dominant users — those who have largely replaced their desktop with a mobile device —delete apps on a monthly basis, and 34 percent do so on a weekly basis. By far the largest reason behind deletions is periodic cleanout, with 60 percent of respondents purging apps regularly.

Yahoo found that 36 percent replace old apps with new ones, so if your app isn’t evolving users are unlikely to stick with it. However, 73 percent of users delete apps due to storage concerns, so reducing bloat should be a major priority for developers.

Make Apps Perform or Else

Okay so that’s a lot of stats (but we are talking football after all and we know it’s all about the stats!). The point here is that if an app is core to business, it better perform well.

With many of the infrastructure challenges out of the hands of developers, they need to focus on what they can control as a way to ensure app data requests can be completed, no matter the device, OS, number of concurrent connections or bandwidth. By using advanced Real-Time Messaging to reduce the amount of data that is sent and only transmit the relevant data, app developers can improve app performance, no matter the surrounding conditions.

The process should (but often does not) focus primarily on data. For a mobile app, especially a Reactive Application, the developer must first ask themselves what to do with constantly changing data. What data can you move to the device without killing the bandwidth or the user experience?  Ultimately, developers need to build a platform that can scale and reduce bandwidth, reduce latency and move data in a bi-directional fashion at speed.

* The online survey was conducted by Harris Poll on behalf of SOASTA Jan. 20-22, 2016, among 2,046 adults age 18+.


The Diffusion® Intelligent Event-Data Platform makes it easy to consume, enrich and deliver event-data in real-time across all network conditions. Push Technology pioneered and is the sole provider of real-time delta data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to bring innovative products to market faster by reducing the software development efforts using the low-code features. The Diffusion® Intelligent Event-Data Platform is available on-premise, in-the-cloud, or in a hybrid configuration. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

Learn More: View Blog Posts and Developer Resources

Share:

Check out these other resources

Info

Info Center

Case Studies, White Papers, and Tech Talk notes relating to Diffusion and the customers benefiting from using it.

Info

Quick Start Guide

Step-by-step guide to getting started fast with Diffusion or Diffusion Cloud.

Info

Diffusion Cloud

Get the facts and the details about our Diffusion Cloud platform.