Sportingbet Builds New Sportsbook & Grows Revenue by 20-30% with Diffusion

In a competitive landscape, we have to balance the need for eGaming innovation and customer experience with the requirement of streamlining data efficiencies to gain bandwidth savings. Diffusion helps us achieve these aggressive targets.

Keith Laidlaw

CIO, GVC​

Quick Facts

When sports eGaming company, Sportingbet, wanted to offer their customers an enhanced online gaming experience, and reduce the company’s operational & infrastructure costs, they turned to Push Technologies Diffusion Event-Driven Platform.

Overview

Sportingbet has an aggressive global growth plan, to take advantage of increasing broadband penetration and to provide a high level online sports betting service to a geographically diverse customer base. It needed to improve the customer experience through real-time market data, which was being held back by bandwidth constraints and legacy systems.

Following the acquisition by GVC Holdings, Keith Laidlaw CIO at GVC needed to cut IT costs by 50 percent to help make the company profitable.

“In a competitive landscape, it was extremely important to balance the need for e-Gaming innovation and customer experience with the requirement of streamlining data efficiencies and gaining savings on bandwidth. Only then could the company achieve its aggressive growth targets,” explained Laidlaw.