eGaming is a highly event-driven business in which maintaining engagement takes creativity and responsiveness. Applications have to react to fast-changing odds before a game and in-game. As the game builds its knowledge about the punter, it can proactively share the most relevant in-game offers and ads to improve engagement and increase customer value over time.
The Diffusion Event Data Platform is designed to address the real-time nature of eGaming to enable scale, high data volumes and security across geographies, so you can focus on providing captivating gaming experiences.
Diffusion is used by industry-leading companies to deliver superior real-time gaming experiences. Our customer applications include:
The heart of eGaming is live data and events. Successful companies are constantly innovating, creating new ways to engage, build loyalty and grow their customer bases. PUSH Technology enables you to scale to new user volumes and reach global markets.
Betting exchanges offer more opportunities than a bookmaker because people can trade in real time.
Betfair pioneered the world’s first successful betting exchange. Diffusion’s streaming technology allowed Betfair to move from polling to real-time streaming to deliver scores and pricing data to customers. Today, BetFair can process more than seven million transactions per second. That volume exceeds all the European Stock exchanges combined. Betfair completes 99.9% of all transactions in under a second. Diffusion enables Betfair to innovate faster and focus on keeping punters engaged.
Sports eGaming company, Sportingbet, wanted to offer their customers an enhanced online gaming experience.
Push Technology has been a key partner in helping Sportingbet achieve its long-term growth strategy. In the three years since implementation, GVC have seen a 20-30% growth in revenue. Using Diffusion’s comprehensive data management capabilities, data distribution has improved, with in-play price updates now delivered in real-time. With services and tools such as the in-play application working faster, Sportingbet customers now enjoy an excellent customer experience. Learn more – here.
Serving more than 100,000 players per day
888 Holdings, has been successfully using Diffusion to manage and distribute eGaming data to the 100,000 players who play daily on their Dragonfish bingo platform which offers an array of bingo games.
By reducing network bandwidth requirements by more than 90%, their platform can serve a global client base, securely over public internet connections. Since adopting Diffusion, the exchange has been able to provide leased-line Quality-of-Service with security to remote customers over shared, public internet connections.
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Learn about using Diffusion build your gaming application.