Stop Paying For Data You Don’t Need Using Diffusion Cloud

Push Technology - June 14, 2016

New JSON streaming features and a disruptive data-centric pricing model make Diffusion Cloud the most efficient & cost effective realtime messaging service 

San Jose, CA and London, UK – June 14th, 2016 – Push Technology today announced a totally new approach to realtime messaging with its product, Diffusion Cloud. With a revamped pricing model designed to lower application costs, and patent-pending efficiency features for streaming JSON data, developers now have far greater control of application performance, resilience and scale.

Andy Piper, CTO at Push Technology said, “App developers need to stop paying to move data that they don’t need. JSON (JavaScript Object Notation) may offer much improved data efficiency over its predecessors (such as XML), but the attribute markup still represents significant overhead on the wire.”

For a given data object, Diffusion Cloud from Push Technology’s delta streaming feature provides clients only the differences between old and new data, rather than providing the entire JSON payload – limiting the need to send markup that isn’t changing from one message to the next. Delta streams greatly reduce the bandwidth requirements and latency, offering up to 90% data efficiency improvement. In addition, developers can continue to integrate with existing JSON objects natively making it fast and easy to add binary delta streaming to any application.

Piper continued, “Calculating and sending differences between data objects for efficiency is common for file transfer protocols, but is rare for message-oriented middleware and realtime messaging providers. Push Technology is well placed to take advantage of this technique due to our stateful streaming foundation and data-centric approach.”

To reflect Push Technology’s confidence in its market-leading data efficiency solution, Diffusion Cloud pricing is also changing today, moving away from a message-based pricing model. Often developers can be forced to design their app to fit messaging limits and therefore reduce costs. Diffusion Cloud now offers unlimited messages on all service tiers. Developers now pay only for the data they use – a better match for how other cloud-based services are priced and are free to design apps for innovation, not cost-cutting. In combination with the latest delta streaming technology, applications should see a massive reduction in cost compared with other realtime messaging services.

Sean Bowen, Push Technology CEO said, “Our realtime messaging solutions deliver huge benefits to developers and enterprise architects. End user experience is improved with the addition of JSON delta streaming because applications perform faster and more efficiently. The reduction in data transferred allows us to offer unique, game-changing pricing for our customers and ensure that control of application cost is put back in the hands of developers.”

Diffusion Cloud, the only enterprise-proven, realtime messaging service delivered via the cloud is available for free at IBM Bluemix or IBM Cloud.

About Push Technology

Push Technology makes the Internet work for our mobile-obsessed, everything-connected world. Leading brands like 888 Holdings, DAB Bank, IBM, and William Hill leverage our technology to power applications critical to revenue growth, customer engagement, and business operations. Learn how to deliver apps at scale and speed at or


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The Diffusion® Intelligent Event-Data Platform makes it easy to consume, enrich and deliver event-data in real-time across all network conditions. Push Technology pioneered and is the sole provider of real-time delta data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to bring innovative products to market faster by reducing the software development efforts using the low-code features. The Diffusion® Intelligent Event-Data Platform is available on-premise, in-the-cloud, or in a hybrid configuration. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

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