The Benefits of Data Efficiency

Push Technology - April 15, 2016

Data efficiency is our main objective here at Push, and our dedication to this ensures that Diffusion and Diffusion Cloud offer the most efficient real-time messaging solution out there. But why this relentless pursuit of efficiency?

The starting point of this story is complexity. Put simply – data is complex, and data delivery is complicated.

The 5 V’s of data complexity

  • Volume – the sheer scale of data we can or need to access. Distributed across many services and systems.
  • Velocity – the speed at which data is being generated, the blurred lines between consumer and producer, and the need to move data around in real-time.
  • Variety – the ever-growing differences between data resources (structured & unstructured), data models and data location.
  • Veracity – the unknowns, inconsistencies and fragmentation of data, that are making it increasingly difficult to harness.
  • Value – the inherent business opportunity that exists within and between data sets, and being able to unlock this value at the right time.

Yet none of that complexity accounts for the biggest challenge – how to distribute mission-critical data back and forth over the internet in real-time.

We could just build better and faster networks

Customers, partners, employees – everyone – have come to expect more and more from the Web and from the internet. This has prompted incredible innovation and investment from our network providers. One current project connecting London and Tokyo – 15,600KM of the latest high-speed fiber infrastructure – goes into service in 2016. The result of this $1Billion investment? Data delivery time between the two Capitals is reduced by just 20ms – down to 168ms.

Real-Time Messaging

Speed matters. While the Internet is improving, applications must consider how they maintain performance and offer interactive real-time experiences when it’s struggling.

Or we can take a more intelligent approach to data efficiency

We know that performance, scale and stability are the fundamental concerns for any developer – regardless of whether they are building a mobile application, architecting enterprise IT systems, or connecting a fabric of connected devices. All concerns that are impacted by the network and moving data around it.  The answer to these problems is to implement data integration and delivery technology that can reduce the impact your data has on the network and reach new levels of data efficiency.

A core component of Push products is the data-centric approach we’ve taken to real-time messaging. Every single update is analyzed, and only the differences at a binary level are sent across the wire.  We call this delta streaming, and it’s built in to Diffusion and Diffusion Cloud making it easy for developers to leverage within any application.

The network is happy too, since delta streaming means that most use cases will see savings in bandwidth of up to 90%!

Start making your apps more data efficient today using Diffusion Cloud – or check out our developer documentation for more information on how to use the delta streaming features!


The Diffusion® Intelligent Event-Data Platform makes it easy to consume, enrich and deliver event-data in real-time across all network conditions. Push Technology pioneered and is the sole provider of real-time delta data streaming™ technology that powers mission-critical business applications worldwide. Leading brands use Push Technology to bring innovative products to market faster by reducing the software development efforts using the low-code features. The Diffusion® Intelligent Event-Data Platform is available on-premise, in-the-cloud, or in a hybrid configuration. Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT application.

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