Transportation

In today’s multi-channel, multi-connected world, Transportation Organisations face enormous challenges in building and deploying cost-effective large scale real-time solutions that push data globally across their networks and beyond the edge.

The Internet has redefined transportation and enabled dozens of services, including on-board Internet access, new passenger services, remote diagnostics, preventive maintenance, management and control, communications, safety and security monitoring.

As a result new business models are being sought to maximise the potential business opportunities, facilitate these new services whilst also enhancing the customer’s journey and experience.

Set against this, increased competition, decreasing margins and higher customer expectations put pressure on Transportation Organisations to cater for customer loyalty whilst improving profitability from core products.

As in the Retail, Hospitality, Financial Services, and other customer-facing Sectors, Transportation Organisations have the potential to realise enormous opportunities from mobile devices delivering operational and service innovation. Added to which, the increased passenger adoption of mobiles, and the array of applications and high-broadband capabilities, is creating new passenger touch points, experiences, and opportunities to deliver relevant and personalised services.

Challenges

To find an innovative technology solution to support business growth and overcome the:

  • Inability to monitor and react to consumer activity in true real-time
  • Difficulty of profiling targeted trends and sectors
  • Inability to instantly deliver personalised and smart services to any desktop or mobile device globally
  • High costs of infrastructure
  • Difficulty of shaping content and priority for high value customers
  • Efficiently deliver  location based services

Solution

Diffusion is a powerful messaging and internet communications platform, enabling companies to:

  • Provide the ability to deliver intelligent location based services
  • Use integrated information linked to events and conditions such as weather, traffic and seasonal trends
  • Achieve additional revenue through dynamic advertising and enhanced customer experience
  • Successfully achieve content management of rich media
  • Reduce administration and maintenance costs
  • Enable profitable business to business and business to customer services